How to drive traffic and customers to your business website
This article was published in First Voice
The internet provides a forum where small firms can compete with larger rivals. Jo Faragher outlines a few ways in which you can help drive traffic to your site and boost internet sales.
When you’re competing with thousands of other retailers online, not to mention your potential customers browsing social media and playing Candy Crush, it can be hard to make your business stand out on the web.
But there are several quick and cost-effective ways to grow your business online, whether you want to draw in more local customers or trade globally. The following tips should help you on the right path.
Work out what’s right for you
Building a web presence isn’t as simple as finding the first web designer you come across and letting them run with it. You need to take time to work out what you want. Neuff Athletics, which sells specialist athletics equipment, began selling online six years ago through an off -the-shelf ecommerce package.
“We set it up and played around with it so we could work out what our specifications would be,” says Dr Alan Neuff , who paid around £1,500 for the initial package. “We then brought in a local expert to build us a site to those specifications. Interestingly, a couple of our competitors have copied our layout.”
It also helps to start small. Cardiff Sports Nutrition began with a few pages and initially only stocked a limited number of items. “We chose stock that we knew we could be competitive on and have good stocks of. That way, we knew we could have some continuity once sales started coming in,” says Managing Director Marc Robinson.
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